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Adobe InDesign

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InDesign has been making a splash in the print world as well as the digital print, but can designers make the jump completely to digital print or will InDesign have a place among the ‘web’ programs of the Adobe Suite? No and yes. Making the jump completely to digital print would not be a smart move because there are still a lot of people in 2011, believe it or not, who do not own internet and would not be able to access digital print. There are endless social ramifications such as rendering people even more into digital-dependent beings. But that does not mean InDesign does not have a place in the web programs of the Adobe Suite. In fact, InDesign should be heavily considered for a spot because of its heavy usage nowadays in online print and design! Paper print will be  (or should be) around forever because of the fact that not everyone will have moved onto digital media for their news source or any roles paper print would normally play. 


Logos and Branding

One of the most powerful tools a company can have to market their product is not their billion dollar budget or their CEO who attended Princeton for business, but the design of the logo that they try so hard to make timeless. Some of the best logos have been the most simple, yet effective in their purpose of trying to sell or associate with a product. Logos are not only the “poster child” for the product they’re representing, but it provides us the consumers will a visual aid that people can associate a product with. How important are logos? Will a company thrive even if it doesn’t have a timeless logo that people can identify so easily? I highly doubt Nike would be the company they are today if their wildly popular swoosh was a unicorn instead. Companies nowadays realize how big of a role visual aids and entertainment play in the marketing of a product because we as humans like to look at pictures or anything visually stimulating  rather than stare at plain black and white text. Companies need a simple way to market a product without having to type out a paragraph about what the product is or what it’s about, and they also need something that can be adaptable to all types of media, not just billboards or commercials. 


Here is a website that breaks down rules for designing a good logo: 


Here is a website that breaks down common mistakes people make when designing a logo: 


The common theme in both these links is simplicity; Nothing causes more headaches than a logo designer trying to create a logo for a client and have the ending product be some ridiculous logo that not only confuses the consumers, but also isn’t as adaptable to different types of media outlets (cards, shoes, etc.) like the Nike swoosh would be able to.

Recently, the Big Ten, a college football conference, redesigned their logo into a simple logo that just reads “Big Ten” with the words on top of each other and different colors (Big is in Blue and Ten is in white). This horrendous choice for a logo not only left football fans scratching their heads, but it left a lot of sportswriters to think how much effort was really put into “revamping” the Big Ten logo. With all the money the Big Ten conference makes with jersey and ticket sales, you would think Corporate America would shell out a few extra bucks to make a logo that doesn’t bring back memories of our old days back in high school art class where many of us found ourselves drawing some crappy vase 20 minutes before class and handing it in as if it were an acceptable piece of art. How is the logo working out so far for the Big Ten? So far, they’re getting a lot of flack for such a “sucky” logo; critics have been urging the Big Ten to change the logo into something more visually appealing (or at least accurate seeing as how the conference now holds 12 teams instead of the original 10). The suits behind this logo change better do something about the new logo or else they will lose some consumers or at least turn off some Big Ten fans.




As the world becomes more tech-savvy and the internet becomes a more explored area, people should be getting better at Adobe Photoshop, right? Wrong. If you’ve ever explored the internet, there is no doubt in my mind that you have stumbled upon a website that hosts a plethora of photoshopped images gone wrong. If not, check these out:


Example 1:

Our first example is of this newspaper featuring a newly-released game titled “Gears of War 3.” Besides the fact you may not be able to read this newspaper because it’s in Spanish, what’s wrong with this image? Well, nothing besides the fact that Gears of War 3 is only available on the Xbox 360 and not on the Playstation 3 as shown here. 

Example 2:

Our second example brings us to a water-maked image of a woman “lounging” on a chair in a beach scenary; if you can’t tell what’s wrong here then all I can do to help you is to pray for you because this is a very poor attempt at Photoshop. The woman’s face not only doesn’t sit smoothly on her face, but her face isn’t even facing the same way as her head is turned. Good grief, somebody do something about this nightmare.


“Why are these images too much” you may ask. Well, if it wasn’t for the fact that both of these images deal with a product being sold then I would turn the other cheek but this is too much for me to not blog about (plus, I am a huge Gears of War fan). The images are not only poorly photoshopped, but they deal with a product being sold and manipulating an image for sales is just down right criminal. The Gears of War photo would mislead people to think it’s being released on the PS3 and would cause a whole bunch of ruckus on the internet, while the image of the lady is being sold and altering her looks for sales isn’t right. Well then, where should the line be drawn? The line should be drawn immediately when altering the image of the product being sold is manipulated. For example, if a model is photoshopped but she’s just advertising some perfume, then I wouldn’t care. But if you’re selling a photo of strictly her and she’s the “product”, then that’s when the line should be drawn. It’s hard to determine where the line should be crossed because some people just don’t care while others are all about being morally righteous (yeah, right) but if you’re manipulating a product to make it seem more appealing, then your soul is full of doo-doo and you need to be fired because that’s just unprofessional. 


Seeing as how Photoshop has become such a huge part of design and the creation of art, there’s no way we can go back to the “olden days.” Photoshop makes it easier for people to manipulate images to make cool posters or advertisements and now that it’s so widely used, it would be impossible to find an alternative unless Adobe finds a substitute for Photoshop. Using Photoshop is being taught in schools and unless it’s religion, it won’t be leaving our educational system or work-world anytime soon.











Web Technologies and Multimedia

The term “multimedia” can stir up negative preconceptions by the general public because the word “media” is in it, but to me it brings up images of someone working in a radio station, sportscasting on ESPN, or anything else that has to do with communicating with the masses. I experienced a multimedia curriculum in high school so expecting a lot of hands on work with web developing or  Adobe Photoshop was just right. I’m glad I can finally enjoy web development, even if it is a shortened run-through. The only concept I am struggling with is remembering all the tags and what order they should be going in. As we get more intimate with web developing and we approach more advanced tags, it will be harder to memorize and organize all the code, which makes me glad there are people out there who get thrills out of making web pages because I can’t sit in front of a computer screen for hours on end haha don’t get me wrong, I enjoy web development and think it’s “cool” but it’s not something I would want to pursue. To everyone who spends their Friday nights fist-pumping because they just slapped a website with an awesome meta tag, I applaud what you do because I would not be able to do it. 

The emergence of HTML5 and CSS3 has created much speculation about its potential impact in the internet world, but what is the newest piece of technological advancements without its followers and critics? Ever since both technologies have poked their new-born heads into the coding-scene, bloggers have been debating non-stop with each other about what HTML5 and CSS3 can and cannot do, ranging from HTML5 not being able to out-perform Flash and CSS3 not being able to pass through the validator, a program that searches for errors in code, and it’s compatibility with other programs. Seeing as how these programs are still very new and might even be considered in an “experimental” phase, it would not be a smart move on any companies’ part to implement these new pieces of technology and the critics seem to hold the most valid argument at this time. Although HTML5 provides an alternative for the small percentage of programs who do not use Flash and the CSS3 program could provide for a simpler way to use code, they are still new and are too “experimental” to be sold to clients who could have problems with the programs being compatible with every-day technologies. In the future, companies’ could use HTML5 and CSS3 but in the meantime, it would not be a smart move business-wise. 



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Hello world!

This is my very first post boiiii